At this intensive one day seminar, we focus on the issues pertaining to improving a site’s
natural/organic rankings. This fast paced, session is designed to reveal both the big-picture strategy and nuts and bolts tactics. Specific flowcharts and checklists support this session. We promise you will walk away a little dazed at all the information presented, but confident that the supporting materials will help you immediately implement and manage your own winning SEO initiative.

• Cut thru the industry jargon, find the Eternal SEO Truths

• Learn the SEO Essentials:

  • Figure out the most important keywords  and phrases for your website (not as easy as you think)

  • Make your website architecture search engine-friendly

  • Create and execute a winning linking strategy

• Build on those SEO Essentials with expert tips, tactics, techniques and tools of the trade

• Focus your optimization efforts on the factors search engines care about, and skip the ones they don't

• Determine which SEO techniques are right for your specific type of siteSEO process to generate maximum results metrics that really matter and act on the results

• Avoid the SEO mistakes that actually lower your organic rankings

• Select the SEO tools that are right for you

• Get your entire team involved in the SEO process

• Measure the metrics that really matter and act on the results

• Avoid becoming obsolete by staying on top of changing rules & algorithmsverticals Implement an ongoing Marketing, PR and Content strategy around SEO

• Take advantage of the search engine’s news, local and shopping

• Implement an ongoing Marketing, PR and Content strategy around SEO

• Hear real-world case studies that illustrate what to do, and what not to do

To learn more about this event, visit: http://www.sebb.com